I have worked for a number of SEO companies in the past and experienced results using paid links as well as sourcing links ethically. I consider myself to be a reputable SEO, my clients sites are whiter than white and I am meticulous to detail to on page work. However links to sites will help the rankings and compliment any on page SEO work we do.
Links are like recommendations that you should visit a site and search engines like Google hold some weight on these links, especially if they are relevant to your industry, from other reputable sites, and use a keyword in the anchor text.
The thing is it is against Google guidelines to purchase links for your website, but any competitive industry has obvious paid links. So what do you do?
As an SEO you often look at the competition and replicate or beat their link portfolio, but when a site is using paid links do you do the same?
There are other methods of aquiring links, blog posts can encourage natural links, link bait and viral campaigns can do very well, press releases, article submissions etc but there are no guarantees.
My question is do you buy links to increase the clients back links knowing it is against google guidelines? Or do you carry on in the knowledge you may struggle to compete?
Be interested to know peoples thoughts....
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